If you are running your own hair extensions business, having a Facebook business page is a must when trying to bring in new customers, much like having an Instagram account. Your personal profile is not a business page, and if you are serious about your business being a success you need a Facebook business page and all the features it offers.
As a hair extension technician, your general client base tends to be a woman aged between 16-40 ('ish), and it just so happens that this is also the average age of a Facebook user, so it’ no surprise that many businesses such as yours use Facebook to find and acquire new customers.
Setting up a business page is quick and easy, check out Facebook’s helpful guide here https://www.facebook.com/business/overview
Why Is It A Good Idea To Have A Facebook Business Page For My Hair Extension Business?
When it comes to Facebook, some opt for using a personal profile for their business activities, however with so many benefits associated with a Facebook business page you really are selling yourself, and your business short by not setting up a page properly.
Let People Know About Your Hair Extensions Business
By having an official Facebook business page you will be able to tell your customers and potential customers so much more about your business.
The “about us” section will allow you to clearly detail all of your services, prices and opening hours, in an easy to find and easy to read format.
This will make your customer feel much more at ease as they can quickly find the information they are looking for. The “about us” section can also display your contact information, making it super easy for potential customers to reach out to you and book in for a service.
The key here is to make the information your customer is looking for easy to find.
When searching for services, customers tend to have a fairly limited attention span if they are finding it difficult to navigate through all of the information, so making your services crystal clear will help to turn a follower into a customer.
Create An Eye Catching Facebook Cover
Just like a personal profile, your business page will have its own cover photo and profile picture which is a perfect opportunity to catch a potential customers eye.
But it needs to be done well, look professional. But there is no need for graphic designers as there are plenty of design tools available that enables you to create a professional looking cover (or other images for Facebook posts etc)
Our personal favourite is Canva https://www.canva.com which is so easy to use and creates professional looking designs.
Using 'Facebook Insights'
One of the key benefits to having a page for your hair extension business is access to the insights data.
You can learn so much about the activity of your followers, learning the best times and information to post, as well as lots of other interesting and useful analytics that can really help the 'reach' of your posts.
It may seem daunting, but it really isn't, and by using analytics you can understand which of your posts gain the best response, helping you to learn the best and most effective ways to gain more customers and more engagement with your posts.
You may find that certain images get shared more than others, or when you post your price list at 9am on Saturday you get a better response than posting at 11pm on a Friday.
Learning this important information will help you business develop a marketing strategy that will help you to gain more customers.
Of course one of the most beneficial features of Facebook is its advertising platform. Facebook allows you to target ads you have created to a specific demographic that you are interested in. Facebook ads can be incredibly powerful if you are looking to pull in more customers, and there is so much to learn on their platform in order to be making the most of it so it is really worth taking the time to absorb as much as you can about the Facebook advertising platform.
You can find out more about Facebook ads here.
Search Engine Rankings
Facebook business pages as recognised by google as businesses, as opposed to profile pages which are not.
Having your business set up as a page instead of a profile will help customers find you easily when searching for similar services online, again helping you to gain more customers.
If you do not have a website, then this is a must in order to help customer find you even if they are not searching directly on Facebook. Many customers will google for services such as hair extension fittings, so you will want to do everything you can to help you page appear in their search results.....a Facebook business page will help you do this.
Facebook 'Places' For Your Business
Once you have your page set up, you can connect this to a place, e.g. your salon or home address if you work from home.
The great thing about places is that not only does it make is clear where your business is located, but it also helps to let others know about your services when a client 'checks in' for an appointment with you.
By encouraging your clients to check in with you when they arrive for their appointment, this will help to spread your business name amongst their Facebook friends, reaching even more people through this simple tip.